Meet Kylie Lance: Broker & Owner of The Lance Group Real Estate
Kylie began her real estate career in 2007 and now leads The Lance Group Real Estate as Broker and Owner. In 2027, she will mark 20 years in the industry.
Her MLS history includes more than 600 closed sales, reflecting experience across a wide range of buyers, sellers, properties, and changing market conditions.
Over the years, Kylie has developed systems designed to keep transactions organized, help clients understand their options, and give the agents on her team a consistent framework for serving buyers and sellers.
For Kylie, real estate is not simply about reaching a closing table. It is about building lasting professional relationships and helping clients move through major decisions with clearer information and a thoughtful strategy.
Nearly 20 Years Navigating Utah Real Estate
Kylie entered the real estate industry in 2007, just before one of the most challenging periods the housing market had experienced in years.
Her early career developed through the recession-era market, when short sales, foreclosures, HUD properties, and significant uncertainty became part of everyday real estate.
Starting in that environment meant learning early that real estate rarely moves in a straight line. Markets change, consumers adjust, and successful transactions require patience, adaptability, communication, and persistence.
Since then, Kylie has worked through rapid appreciation, shifting inventory, changing interest-rate environments, intense buyer competition, and slower markets where pricing and negotiation become increasingly important.
That history matters because experience is not simply a number of years. It is the ability to recognize how changing conditions may affect the strategy behind a purchase, a sale, or an investment decision.
A Career Shaped by Resilience, Mentorship, and People
Utah Valley Magazine highlighted Kylie in its Women in Business series, focusing not only on what she has built, but also on how her earliest years in real estate helped shape the way she leads today.
The feature looks back at the recession-era market where Kylie built her early experience in an industry filled with distressed properties and significant uncertainty.
Learning the business during that period required patience, adaptability, and persistence. Those lessons became part of the foundation she would later bring into her own brokerage.
Kylie launched The Lance Group in 2019. Utah Valley Magazine described the business as one centered on resilience, mentorship, and people, values that continue to influence how Kylie approaches clients, agents, and leadership.
The feature also highlights Kylie's interest in continuing to learn from others and creating opportunities for the next generation of entrepreneurs.
Nearly 20 Years of Experience and More Than 600 Closed Sales
Kylie's experience spans nearly two decades of Utah real estate, hundreds of transactions, changing markets, and the growth of The Lance Group Real Estate.
Kylie began working in real estate in 2007 and will mark 20 years in the industry in 2027.
More than 600 closed real estate sales are recorded in Kylie's MLS history.
More than $140 million in personal real estate sales volume.
The Lance Group Real Estate has been recognized as Best of Utah Valley five years running.
Kylie launched The Lance Group in 2019 with a focus on creating systems that help agents stay organized and clients receive a consistent experience. Her leadership philosophy emphasizes collaboration, continued learning, strong relationships, and putting people at the center of the business.
What Clients Can Expect When Working With Kylie Lance
Kylie's approach to real estate is built around three ideas: understand the market, create a clear process, and never lose sight of the person making the decision.
Nearly two decades of working across changing Utah market conditions help Kylie put current pricing, inventory, competition, and negotiation into context for her clients.
Kylie has developed repeatable processes to help clients and agents stay organized through the many moving pieces of a real estate transaction.
Real estate decisions are personal. Kylie places a strong emphasis on communication, relationships, and understanding what each client is actually trying to accomplish.
Best of Utah Valley, Five Years Running
In 2026, The Lance Group Real Estate continued a five-year run of Best of Utah Valley recognition.
For Kylie, that recognition reflects more than an individual accomplishment. It represents the systems, consistency, relationships, and client-focused work of the team she leads.
The goal is not simply to complete more transactions. It is to build a brokerage where buyers and sellers can expect a thoughtful process and agents have the structure to serve clients well.
A Genuine Connection to Utah
Kylie's connection to Utah extends well beyond the housing market.
She enjoys side-by-side riding, boating at Lake Powell, traveling, exploring new places, and spending time outdoors. She has a particular appreciation for the Wasatch Mountain Range, Utah's sand dunes, and the red-rock landscapes of Southern Utah.
Travel is another passion, especially exploring Europe and historical architecture. That curiosity and appreciation for place carries naturally into a career centered around homes, communities, and the way people experience where they live.
That enthusiasm has remained a constant throughout Kylie's career, even as the market, technology, and real estate industry have continued to change.
Kylie Lance Brings Nearly 20 Years of Experience, Leadership, and a Personal Approach to Utah Real Estate
With 2027 marking 20 years in real estate and more than 600 closed sales recorded in MLS, Kylie has worked through very different chapters of the Utah housing market.
Markets change. Technology changes. Negotiating conditions change. What remains important is having someone who understands the process, stays focused on the details, and keeps the client's goals at the center of the transaction.
As Broker and Owner of The Lance Group Real Estate, Kylie continues to combine local experience, evolving technology, team systems, mentorship, and personal service to help Utah buyers, sellers, and investors navigate their next move.
