01
Assess
We enter the negotiation with context around the property, timing, motivation, and priorities at play.
Luxury Real Estate Guidance
A More Strategic Approach to Luxury Real Estate in Utah
Led by Kylie Lance, The Lance Group Real Estate helps buyers and sellers navigate luxury real estate across Utah Valley, Juab County, and Sanpete County with a strategy built around the property, the market, and the move. In this guide, we’ll explore value, positioning, negotiation, due diligence, and the details that can make one luxury property very different from another.
Utah Valley · Juab County · Sanpete County
Representation Built Around Your Move
Buying or Selling, the Strategy Starts With the Property
Every luxury transaction is different. Our role is to understand the property, the market, and what matters most to you before determining the strategy.
Buying Buying a Luxury Home Search · Evaluate · Negotiate
A successful search begins with more than bedrooms, square footage, and price. We help buyers narrow the market around location, architecture, privacy, views, land, amenities, and lifestyle priorities. As the right properties emerge, we help evaluate market support, coordinate showings, compare meaningful differences, structure the offer, negotiate terms, and manage due diligence through closing.
Consider What would be difficult to recreate?
Selling Selling a Luxury Home Position · Present · Represent
Distinctive homes deserve to be positioned around what actually makes them different. We help sellers evaluate market value, understand competing properties, identify the features that deserve attention, and develop a pricing and presentation strategy around the home. From market preparation and offer evaluation through negotiation and closing, the goal is a clear and carefully managed sale.
Consider What deserves to be understood, not simply photographed?
What Are You Really Buying Beyond the Home?
A similar price point does not mean a similar property.
Some qualities can be added later. Others belong entirely to the property itself.
At the same price point, value can come from very different places. One property may offer land and privacy, another architecture, views, or a setting that would be difficult to recreate. Understanding those differences is what turns a price comparison into a property decision.
Negotiation · Terms · Due Diligence
The Terms Behind a Stronger Position
Strong representation is knowing where leverage exists, what deserves protection, and when the details can change the outcome.
We approach every negotiation with context. We look beyond the headline price to understand motivation, timing, competing priorities, and where flexibility may create an advantage.
02
Structure
We shape the agreement around what matters most to you, rather than relying only on what is customary.
03
Protect
We stay close to the terms, diligence, deadlines, and issues that can affect your position through closing.
Why The Lance Group
Recognized for the Work. Trusted for the Experience.
Awards can speak to consistency. Reviews tell us what the experience actually felt like.
Our work is grounded in local Utah focus, property-specific strategy, negotiation in context, and clear transaction management.
Recognized by the Utah Central Association of REALTORS®.
View Official UCAR RecognitionFive consecutive years of recognition for The Lance Group Real Estate in Utah Valley.
View the 2026 RankingFeedback from clients across the Utah communities served by the team.
Tadeo Santana
★★★★★
“Working with Alicia Sperry was an absolute pleasure. From day one, she demonstrated exceptional professionalism and a deep knowledge of the market.”
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Alicia Sperry
Buyer Representation
“Working with Alicia Sperry was an absolute pleasure. From day one, she demonstrated exceptional professionalism and a deep knowledge of the market. She guided us through every step of our home-buying journey with patience and dedication. Alicia truly listens to her clients' needs and goes above and beyond to ensure a smooth closing. We couldn’t be happier with our new home and highly recommend her to anyone looking for a top-tier Realtor! Alicia Sperry is hands down the best Realtor we’ve ever worked with! Her attention to detail and personalized service made us feel like we were her only clients. She was always available to answer our questions and provided invaluable advice during the negotiation process. If you want someone who is proactive, kind, and genuinely cares about finding you the perfect home, Alicia is the person to call.”
Ryan Chai
★★★★★
“Rachelle and the entire Lance team were stunningly good. They kept us well informed, calmed our stress and made the entire process about as enjoyable as I think is possible.”
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Rachelle Farish
Seller Representation
“Rachelle and the entire Lance team were stunningly good. They kept us well informed, calmed our stress and made the entire process about as enjoyable as I think is possible. Rachelle felt like your sister looking out for you but minus the teasing! She is so kind and so relatable. We could be ourselves around her. We got exactly what we modeled on the home price and we could not be happier. Average day on market for our home was 67 days. We sold in two weeks! They did so well with staging and photographing the home. I am only bummed because I don't have another home to buy / sell so we can have this experience again any time soon - and I don't really want to move for a while haha.”
The Lance Group Real Estate
Elevate Living Starts Here.
Behind every move is a team committed to making the experience as considered as the place you choose to call home.
Frequently Asked Questions
Luxury Real Estate Questions
Clear answers before the next step.
What qualifies as a luxury home in Utah?
Luxury is not defined by one universal price point. Depending on the market, a property may stand apart because of its price, location, acreage, custom construction, architecture, views, privacy, amenities, or a combination of those characteristics.
How do you evaluate the value of a luxury property?
We consider relevant comparable sales alongside the property's individual characteristics. Location, lot or acreage, construction quality, condition, improvements, architecture, views, privacy, and competing inventory can all provide useful context when considering value.
How is selling a luxury home different?
The strategy should reflect what makes the property distinctive. That includes understanding market position, identifying meaningful differentiators, determining pricing, preparing the home's presentation, developing the marketing approach, and evaluating offers beyond headline price alone.
Can The Lance Group help buyers find off-market luxury properties?
We help buyers search properties that are publicly available and explore legitimate off-market opportunities when they become available. Off-market inventory cannot be guaranteed, but it can be considered as part of a broader search strategy when appropriate.
How does The Lance Group approach private showings?
We refine the search before scheduling, organize relevant properties into a deliberate itinerary, and allow enough time at each residence for observation and conversation. For sellers, showing activity is coordinated with attention to preparation and unnecessary interruption. The goal is to make each viewing more useful while respecting the client’s time.
What areas does The Lance Group serve for luxury real estate?
The Lance Group represents luxury buyers and sellers throughout Utah Valley, Juab County, and Sanpete County, including Orem, Provo, Springville, Mapleton, Spanish Fork, Salem, Payson, Elk Ridge, Woodland Hills, Santaquin, Nephi, Mount Pleasant, Ephraim, Manti, and surrounding communities.
Begin With a Private Conversation
Thinking About Your Next Luxury Move?
Whether you are buying or selling, start with a conversation about the property, the market, and what you want to accomplish.
